Last week we incorporated Power Profiles from Dun & Bradstreet (DNB/D&B) into our packaged service offerings and seen quite a positive response overall. Today I would like to announce that we are also offering the Power Profiles (dnb.PowerProfiles.com) packages a la carte as well.
As we’ve explained to our current and past customers in this weeks newsletter, it is essential to have credibility and relevance when receiving back-links and being listed in web directories. Dun & Bradstreet packs some serious punch when it comes to credibility: They are the authority on business credit reporting and provider of (the all too familiar) D-U-N-S number that all professional businesses associate themselves with. With their business directory credibility comes a nice reward from Google: A page rank of 7 along with some hefty link juice and ranking influence.
Hey, if your business does not have a DUNS number and is not listed in the D&B, are you really doing serious “Business?” If you are listed in the D&B directory, are you making the most of it?
D&B Power Profiles service also establishes itself as a very targeted, highly trafficked, and easily searchable business directory. Arguably, a listing within DNB Power Profiles is on par (if not better) than a listing within Yahoo’s paid directory and DMOZ as well. In fact, when you submit to Yahoo’s paid directory, there is a chance that your submission will get denied and there is no refund for your application fee. With DMOZ, it’s a coin flip on getting a good editor that will understand and approve your request, even for a perfect submission. With Power Profiles, you are already a business, so there is no reason not to be listed. The professional staff at Power Profiles work with you (and so do we – see below) to ensure optimal listing and visibility.
With its simple to navigate structure, you can either query a business type, name, or category from the top navigation or drill down into various States within the US and Provinces in Canada. You can also obtain a wealth of information from various tiered services that are offered as well. Unlike Yahoo or DMOZ, which only let you submit to a singular category, D&B PP will allow you to be listed in relevant categories as well be searchable by up to 25 keywords. This is a great step up from the aggregated and sometimes dated or non-existant listings from Manta.com which has a Google Page Rank:6
This is a paid subscription model and the services are tiered from basic (free), Silver, Gold and Platinum. If you are doing business with us, the most likely reason because you want to be seen by the users of the world wide web and targeted by customers and build B2B relationships. When compared to other paid directory inclusions, there is not better bang for the buck. Power Profiles continues the time honored tradition of Dun & Bradstreet by providing excellent value and return on investment.
The value of a Platinum annual membership is the ultimate in flexibility and visibility which allows a company to enjoy such features as:
- Company Logo – Brand your profile page with your company logo
- Tagline – Insert a tag-line that separates you from your competitors
- Company Description – Create a description for your company that is up to 1,000 words
- Products, Services or Specialties – Use up to 25 unique (and searchable) keywords to describe your business
- News Bulletins – Let your clients, partners and vendors stay updated with the latest news entries related to your company
- Photo Gallery – Post up to 7 photos/images that gives your page a personalized experience and visual eye candy
- Testimonials – Nothing speaks better than testimonials when it comes to social proof. Have authenticated and verified testimonials sing your praises
- Press Release – Enjoy the value of another venue to post press releases for higher visibility
- Business Network – Proudly display your associations by linking to your partners profile for reciprocal leads, visibility and networking
- PowerLinks – Up to 8 Links directly to other competitors profiles that allow their visitors to see you as the alternative provider
- PowerProfile Badge – Proudly display your membership with a Power Profile badge anywhere on your website
Take advantage of our offering and include this valuable resource into any of your SEO packages and we’ll personally assist in providing you the written copy for your D&B Profile page for FREE!
That’s right – A 1,000 word copy, 25 keywords and a link to our business network for FREE!
Call your Account Executive or Sign up for a free quote.
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Informative article that you have. I found a new one the other day. They look open , but very similar to linkedin.com with more of a social business directory look and feel. Nice clean interface though. Located at SocialTerrain.com
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